Jägerspin
Jägerspin was created by a team of ten international students from the fields of Business, Marketing, Economics, Software and AI Development, Electrical and Computer Engineering, Sociology, and Communication Design. Our task was to develop a digital product for Jägermeister, from concept to programming, as a replacement for the physical gift boxes.
The ideation process took place within the entire group, and together with a jury from Jägermeister, we decided on a variation of Spin the Bottle and Truth or Dare. We had weekly contact with the Senior Manager of Global Trade Marketing, Nele Bercht, and were granted access to the database in order to work successfully with Jägermeister’s Brand Visual Identity.
As designers, the three of us developed a neck hanger to promote the product. The screen design was created almost entirely by me, designed in Figma, and is therefore interactive. During the design process, we worked closely with the software developers and engineers, which gave me my first insight into frontend and backend development within the context of full-stack development.
Jägerspin
Jägerspin was created by a team of ten international students from the fields of Business, Marketing, Economics, Software and AI Development, Electrical and Computer Engineering, Sociology, and Communication Design. Our task was to develop a digital product for Jägermeister, from concept to programming, as a replacement for the physical gift boxes.
The ideation process took place within the entire group, and together with a jury from Jägermeister, we decided on a variation of Spin the Bottle and Truth or Dare. We had weekly contact with the Senior Manager of Global Trade Marketing, Nele Bercht, and were granted access to the database in order to work successfully with Jägermeister’s Brand Visual Identity.
As designers, the three of us developed a neck hanger to promote the product. The screen design was created almost entirely by me, designed in Figma, and is therefore interactive. During the design process, we worked closely with the software developers and engineers, which gave me my first insight into frontend and backend development within the context of full-stack development.
Jägerspin
Jägerspin was created by a team of ten international students from the fields of Business, Marketing, Economics, Software and AI Development, Electrical and Computer Engineering, Sociology, and Communication Design. Our task was to develop a digital product for Jägermeister, from concept to programming, as a replacement for the physical gift boxes.
The ideation process took place within the entire group, and together with a jury from Jägermeister, we decided on a variation of Spin the Bottle and Truth or Dare. We had weekly contact with the Senior Manager of Global Trade Marketing, Nele Bercht, and were granted access to the database in order to work successfully with Jägermeister’s Brand Visual Identity.
Personas, a user journey map, a site map, and a mood board were created. As designers, the three of us developed a neck hanger to promote the product. The screen design was created almost entirely by me, designed in Figma, and is therefore interactive. During the design process, we worked closely with the software developers and engineers, which gave me my first insight into frontend and backend development within the context of full-stack development.
The mockup on top was made using AI.